Month: March 2018

28 Mar 2018

Why Use Video in Digital Marketing?

Video advertisements have always been a popular method of communication. There are many benefits of using videos in Digital Marketing, including lifestyle advertising, instant communication, and control over visual brand identity. We can see all of these visual elements controlled meticulously in the production of the final product.   Video advertisements have sold products to […]

Continue Reading
28 Mar 2018

Videos. They’re Making Us Stupid.

So… why the big fuss?   Additional to the appeal discussed in the last article, in summary, we prefer videos because of their aesthetics and their unique content. As technology has developed, so has our fascination with the changing medium.   The aesthetics of that are present in videos have developed dramatically through technological advances. […]

Continue Reading
28 Mar 2018

Film. The final frontier.

There’s nothing like a night out at the cinema, or staying in bed watching cat videos all day. There’s something about the appeal of visual images that is so magical and stimulating. If you took a moment to consider it, consider the impact that the development of video as a technology and a medium have […]

Continue Reading