15 Aug 2018

Why SEO is important

Search Engine Optimisation has become the main tool in the work kit of digital marketing strategists. SEO has revolutionised the marketing game in the digital era, to become one of the best ways to propel businesses into the forefront of their target market’s searches. Companies can pay big money for someone to invest time and […]

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15 Aug 2018

What is SEO?

Search Engine Optimisation (SEO), has become a vital part in the running of a successful digital marketing scheme. The word SEO gets thrown around repeatedly when looking for meaningful ways to attract and engage audiences – but what is it?   The larger search engines, like Google and Bing, deliver their results in a long […]

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30 Jul 2018

How do you devise your own brand?

Talking about branding is one thing, actually creating your own unique stream in the overpopulated market is another. Gaining attention is possible, but maintaining that initial plug and redirecting clients towards a set product or idea is not so easy. Branding is about putting you firmly in the minds of customers, ahead of the competition, […]

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30 Jul 2018

What is branding?

In a world so full of product and ideas, the market can be flooded with similar imagery and identical selling points. Branding has quickly become a vital part of surviving in the marketplace. Branding is the sure-fire way to set yourideas apart, to show what you are really about and what you are looking to […]

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28 Jun 2018

Pacific Business Trust Awards 2018

Held on June 22 at Eden Park, The Pacific Business Trust Awards shine a light on Pacific Success in Business. Hailed as the calendar event of the year, the Awards are a Black Tie event held to celebrate the achievements of Pacific Peoples and Businesses. This year we were honoured to be finalists in two categories […]

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05 Jun 2018

The Best Influencers aren’t the Ones with Millions of Followers

In an ideal world, consumers buy everything that it advertised to them, and we achieve world peace. Long gone is the receptive audience that sits around watching television and reading the classified section. In the modern day, consumers crave relatable, authentic, and established relationships in the purchasing process.   This form of advertising has ceased […]

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05 Jun 2018
Image of iPhone displaying white sneakers

Honest Recommendation or Sales Pitch: Influencer Marketing

You’re scrolling down your newsfeed, seeing post after post of people gushing about their favourite brands, you’ve probably been subject to influencer marketing. Developed by start-ups, the technique is quickly rising to the forefront of go-to marketing strategies with the likes of Nike, Adidas, and Samsung catching on to the trend.   As when you’re […]

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28 Mar 2018

Why Use Video in Digital Marketing?

Video advertisements have always been a popular method of communication. There are many benefits of using videos in Digital Marketing, including lifestyle advertising, instant communication, and control over visual brand identity. We can see all of these visual elements controlled meticulously in the production of the final product.   Video advertisements have sold products to […]

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28 Mar 2018

Videos. They’re Making Us Stupid.

So… why the big fuss?   Additional to the appeal discussed in the last article, in summary, we prefer videos because of their aesthetics and their unique content. As technology has developed, so has our fascination with the changing medium.   The aesthetics of that are present in videos have developed dramatically through technological advances. […]

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28 Mar 2018

Film. The final frontier.

There’s nothing like a night out at the cinema, or staying in bed watching cat videos all day. There’s something about the appeal of visual images that is so magical and stimulating. If you took a moment to consider it, consider the impact that the development of video as a technology and a medium have […]

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