05 Jun 2018

The Best Influencers aren’t the Ones with Millions of Followers

In an ideal world, consumers buy everything that it advertised to them, and we achieve world peace. Long gone is the receptive audience that sits around watching television and reading the classified section. In the modern day, consumers crave relatable, authentic, and established relationships in the purchasing process.   This form of advertising has ceased […]

Continue Reading
05 Jun 2018
Image of iPhone displaying white sneakers

Honest Recommendation or Sales Pitch: Influencer Marketing

You’re scrolling down your newsfeed, seeing post after post of people gushing about their favourite brands, you’ve probably been subject to influencer marketing. Developed by start-ups, the technique is quickly rising to the forefront of go-to marketing strategies with the likes of Nike, Adidas, and Samsung catching on to the trend.   As when you’re […]

Continue Reading
28 Mar 2018

Why Use Video in Digital Marketing?

Video advertisements have always been a popular method of communication. There are many benefits of using videos in Digital Marketing, including lifestyle advertising, instant communication, and control over visual brand identity. We can see all of these visual elements controlled meticulously in the production of the final product.   Video advertisements have sold products to […]

Continue Reading
28 Mar 2018

Videos. They’re Making Us Stupid.

So… why the big fuss?   Additional to the appeal discussed in the last article, in summary, we prefer videos because of their aesthetics and their unique content. As technology has developed, so has our fascination with the changing medium.   The aesthetics of that are present in videos have developed dramatically through technological advances. […]

Continue Reading
28 Mar 2018

Film. The final frontier.

There’s nothing like a night out at the cinema, or staying in bed watching cat videos all day. There’s something about the appeal of visual images that is so magical and stimulating. If you took a moment to consider it, consider the impact that the development of video as a technology and a medium have […]

Continue Reading
11 Feb 2018
Mellow Cosmetics Brow Products

Digital Marketing in Action: Mellow Cosmetics

This month it’s our pleasure to showcase the fantastic Mellow Cosmetics and the considerable talents of its founder Ima Asali. Our job as digital marketers is so much easier when we work with businesses like Mellow Cosmetics that have such a good product and a great story to tell. And so, when it comes to […]

Continue Reading
08 Dec 2017

Making Life Easier For Small Business Owners

For time-poor small business owners, there just aren’t enough hours in the day. Simply keeping on top of the day job is enough and you never seem to get round to grappling with issues like digital marketing, even though you know you need to. That’s where Devitise comes in. Our comprehensive service offering will take […]

Continue Reading
27 May 2017
Web Server Maintenance Services

What Do People Hate About a Website And How to Avoid This

You know that frustrating feeling when you’re playing a game on your phone or tablet and there is an irritating ad below. You could get rid of it but it costs $2 and the app itself was free. And then as soon as you’re about to beat your score you accidentally click on the ad. […]

Continue Reading
17 May 2017
What Are Companies Willing to Pay to Be #1 on Google

What Are Companies Willing to Pay to Be #1 on Google?

Being #1 on Google is something every company strives to achieve. It is the same for YouTubers who want to make their videos go viral. Everyone works hard to reach their goals and they will do whatever it takes to do so. Google is the world’s most popular search engine and has over 40,000 search […]

Continue Reading