15 Aug 2018

What is SEO?

Search Engine Optimisation (SEO), has become a vital part in the running of a successful digital marketing scheme. The word SEO gets thrown around repeatedly when looking for meaningful ways to attract and engage audiences – but what is it?


The larger search engines, like Google and Bing, deliver their results in a long list of potentially useful sites, related to the keywords used in a search. The sites listed are ranked in terms of what that specific engine deems to be the most relevant to the searcher. The aim of SEO is to get your site seen, by making you the most visible to searchers.


More technically, the search engine gathers information about all the content available online. In doing so, the search engine builds an index. This is then fed through an algorithm to match the contents of the index with the data of your search. This doesn’t involve payment to the search engine, but it does involve a fair amount of analytics, research and time.


To ensure that your site reaches the higher ranks of the results page, we have to understand what it is your customers are searching for and how they might do this. Using key words or phasing, likely to be used by potential clients, is necessary for this to work effectively. We need to understand who your target market is, where they may be situated, and how they’re likely to find you.


For example: you run a hairdressing business in Auckland’s North Shore. A potential client is looking for a cut and colour, and lives in Browns Bay. They head to Google to see if there’s anyone in the area who can offer those services. Their search includes “hairdresser” and “North Shore, Auckland”. You offer these services, and are looking for new clients to engage; so obviously, you want your business to show up. So, when we approach SEO management, we utilise these relevant key words to elevate your business to the forefront.


We also need to tackle the content of your site, to make obvious why you’re useful and necessary for potential clients. By including identifying words with relevance to your business, within your site’s structure, we can increase your presence in searches.


Get in touch with us today for more information about how we can use Search Engine Optimisation to your advantage.


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